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Chromebooks Made Up 20% of US Laptop Sales in 2013, Says NPD

The Wunderlist Chrome App looking just like a native app.Over 20% of all commercial notebooks sold in the US during 2013 were Chromebooks, leading market research group NPD has said.

Between January and November of this year 21% of all notebook sales in the US sold through commercial channels were Chromebooks, while also accounting for 8% of all commercial computer and tablet sales.

The stats, NPD say, account for “the largest share increase” across the market segments they track. Sales figures for last year (2012) in the same categories saw Chromebooks fail to breach 1%.

Industry analysts had previously predicted strong growth for Google’s cloud-based notebooks in 2013, with equally assured assessments now being forecast for next year.

With new devices from Dell, ASUS, Toshiba and LG, as well as the highly anticipated update to the Samsung Chromebook, 2014 should see such statements proven true once again, this time next year.

  • Domagoj Bet

    Vau, that’s fast growth if I’ve ever seen it! Quite impressive. The price is probably the main factor.

  • whatabootbob

    I think it’s more than price, I could have gotten a windows machine for about the same price as my HP14, but opted for a Chromebook for its simplicity, speed, being cloud based and virus free.

  • Daniel Kerr

    this is the beginning of the end for Microsoft! good riddance!

  • “Commercial channel” as opposed to what?

    • Jason Kibbe

      Possibly educational purchases directly from google. Schools are buying a ton of these.

    • Wesley Files

      It just means a traditional reseller. So Walmart, Amazon, Best Buy, Target, NewEgg, etc.

      A non reseller would be buying directly from Apple, or Microsoft, through their sites or stores.

  • Kenny Strawn

    Hate to burst your bubble, guys, but if by the “update to the Samsung Chromebook” you mean “daisy_spring”, what you’re talking about is the HP Chromebook 11…

  • Anders Ström

    Since the desktop is supposedly dead, I guess that we should declare 2013 the year of Linux on the X-top!

    • Kenny Strawn

      Technically Chrome OS is Linux at the core, and in fact it has even more Linux and/or X11 than Android… So yeah, definitely a valid point you’ve got there.

      • Anders Ström

        I’m typing this from my Chromebook 11 — and pulling the hood open (by opening the terminal tab) reveals the true nature of this beast. ;)

        chronos@localhost / $ uname -a

        Linux localhost 3.4.0 #1 SMP Wed Dec 18 18:54:30 PST 2013 armv7l ARMv7 Processor rev 4 (v7l) SAMSUNG EXYNOS5 (Flattened Device Tree) GNU/Linux

        • Kenny Strawn

          Oh, yeah, I’ve done that when Google first opened up the Chrome OS source code (as Chromium OS) back in 2009… with similar results.

          Not to mention from developer mode on this Acer C720-2802 I’m typing on…

  • V.A.N.

    WOW, two things I learned:

    1) That Scroogled campaign was genius.
    2) People don’t give a crap what the Pawn Stars say.

    The reason for this is simple. People are living off the internet and the only OS that is really needed is the web. Many people don’t care about Windws, Mac or Linux. What they care about the most is getting things done without spending a dime or the fewest possible dimes. People don’t need $100/yr Office Suites or $2,000 graphic suite programs. The only software that is keeping the PC and Mac alive is Adobe and they are for professionals. For the “common folk”……Instagram is a godsend. Even Google’s Auto Awesome.

    Ya know….Microsoft killed Netscape by giving away IE for free. Ironic how the Web is going to be the one that’s going to hurt Microsoft very badly.

    • Niosus

      LOL! I didn’t even know about that Scroogled thing.

      Reminds me a lot of Steve Ballmer’s reaction when the iPhone was announced.

      and when the Macbook Air came out.

      aaaaaaand again when the iPad was announced. A bit more nuanced but still he has to make fun of it at the end.

      Wouldn’t be surprised if this Scroogled thing is something Ballmer cooked up. This kind of stuff didn’t happen under Bill Gates. He played it dirty from time to time, but he never made the mistake of underestimating the competition. Ballmer is really smart, but he forgets that MS is not the giant it used to be. Google and Apple can easily compete on an economic and engineering level. If they invest big in something, it might be smart to take a look at why they might be doing that. Eventually they figure it out, but it takes years to react. Look at how fast Google got Android going when the iPhone came out… It took MS over 3 years to get their first WP7 device on the market. Same with tablets. iPad in early 2010, Surface in late 2012. They have been consistently 2-3 years behind the curve on mobile devices. They should know better than to mock their competitors which have put out one commercial success after the other WHILE Ballmer has been making fun of it in public…

      I hope the new CEO can change MS’s course. Like MS or not, more _real_ competition can only improve things for us, the customers.

    • niagr

      Apparently there’s going to be a web-based version of Photoshop which leverages hardware acceleration. So there’s one more card gone from Windows’ and MacOS’s tables. Eventually, I think a lot of companies are going to see the virtue of investing in a universal platform like the Web over proprietary ones.

    • oldrocker99

      IE wasn’t free, you have/had to pay a Windows tax to have it.

  • Boothy

    wow, seriously impressive growth.
    I’ve bought 2 chromebooks (well, sold one), and a chromebox this year and use them almost exclusively for personal use.
    I still need windows for work for certain legacy applications (and the in-house developed stuff ATM – trying to pushfor migration to web based in the future), but even when using W8, find myself entirely in the chrome platfom apart from these specific applications.
    Bit of a waste of the stupid power in the windows laptop, but it’s so much easier and enjoyable.

    These results should give Google the push to really accelerate getting Quick Office fully migrated to Chrome (hopefully as a packaged app). A full installable MS Office compatible office suite takes away another reason people go to windows.

    • Homayoon Vafamehr

      Chrome OS is a cloud based OS.
      When Google have Google Document, why should they do that?!
      Making an offline OS takes Google back to 1985 when windows and mac were invented.

      • Boothy

        You are aware of packaged apps right?
        I agree with you on the long term vision, but short to medium term, an installable full MS compatible office suite (free) that works offline (as all packaged apps do), will just help to grow the platform over the next 5-10 years as internet connectivity catches up with Googles vision.
        Hey, I think Google Docs is great, but you have to encourage people to your way of thinking in steps. Change is hard for some people.

  • lol2050

    so much for MS scroogled campaign….it actually worked against them this time….by introducing Chrome OS to more people.

    PS Ballmer: Google would like to thank you for the genius Scroogle idea! lol

  • oldrocker99

    A decade ago, Microsoft ruled the waves. Today, it’s moored in port, and taking on water. A majority of computing devices today do not run any Microsoft OS. This is Microsoft’s biggest nightmare.