Submit News Alternative Tip Form

Launch Day Sales of Chromecast ‘Rivalled iPad’, Says Currys PCWorld

tileDemand for the Google Chromecast has been ‘unprecedented’ in the UK, with one store reportedly selling a device every 4.5 seconds on launch day.

Dixons Retail PLC, owners of the Currys PCWorld chain who are stocking the media streaming dongle at retail in blighty, shared word of their exclusive first-day sales to followers of their Google+ page, writing: 

“In the UK …on opening day we were selling one [Chromecast] every 4.5 seconds!”

Mark Hosgood, Category Manager at Currys & PC World told the British tabloid The Daily Star that it has been “one of the most successful launch days, both online and in-store, in recent years,” likening demand for the device in their stores as rivalling that which greets Apple’s iPad.


Not that stories of strong sales will surprise those following this story. The Chromecast had already proven to be a bonafide success in America following its launch there last year.

One suspects that the price:performance ratio has had a lot to do with its immediate success. Unlike the pricey Nexus Q, to which it is the conceptual successor, Google has wisely targeted the dongle at the impulse-friendly price point of £30/$35. At this low price buyers will be less hesitant in purchasing as, if it ends up in a drawer unused, it didn’t cost the earth.

The UK is not alone in welcoming the new gadget with open arms. Norwegian retailer Elkjøp say they had to order a second batch of 40,000 devices barely a couple of days after launch as demand was so high.

Google won’t be drawn in to providing specific sales figures for the device, merely stating that ‘millions’ have shipped since launch. But what these retailer experiences help to give us is a qualified peek at the wider reception to the quirky peripheral — and so far, so good! 

  • Its impressive how Google friendly Currys PC world are.

    • Ian Holton

      Really? I find most of the staff in my local curry pc world massive store to be lacking in knowledge on most things computer based. Not the staff fault to a degree, mostly bad working conditions and poor management endemic in that sector.

      • I mean the fact that they have Google stands etc. The staff member I spoke to last week pretty much just told me things that were displayed on the stand and went to look for something in his computer when I asked him questions, but at least he tried.

      • omnipresent

        Yup, the training is poor, broken and inadequate. It’s all about making money. They don’t give a toss about their customers or even staff.

    • dourscot

      Not sure I agree. In my experience, they are mildly hostile to Chromebooks, displaying poor knowledge and pushing people to buy more expensive laptops on which the firm earns more profit.

      They do have Google stands but they are paid for by Google, not PC World.

      • omnipresent

        Very true. I worked at Currys/PC World and I’ve had an Acer Chromebook for over a year now and no one else who worked at the branch had a clue how they worked or how they got into developer mode etc. Full of morons.

  • Robert Trance


  • Ryan Howard

    PC world seems to hate everything that’s not Microsoft or Apple and looks down there noses at everything else. I have tried to ask questions before and they seem to know less to nothing about other products and what they are capable of.