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These Are Google’s New Back To School Ads for Chromebooks

Screen Shot 2014-07-25 at 15.05.50The ‘back to school’ shopping season is getting underway in the US, and Google is keen to ensure that its Chromebooks are front and centre in shoppers’ minds. 

In three new video Chromebook adverts posted to YouTube this week the search giant is hoping to appeal directly to schoolers, describing its ‘family’ of Chrome portables as “everything a student needs in a laptop”. 

Files that save themselves means never losing a paper,” reads one education-centric caption, while built-in security, fast start-up times and productivity are touted in others.

All three clips are bookended by the same captions. They open with the tag line ‘Meet the Chromebook Family’ (emphasising family during back to school is marketing 101) and end by highlighting the price point of ‘from $199′ . During a season where shoppers expect bargains and discounts this, again, appeals to the incumbent cash conscious mentality.

With sales of Chromebooks direct to schools hitting new highs it will be interesting to see if individual student sales can demonstrate similar demand. While the 2014 back to school season is predicted to generate lower sales for retailers than previous years the low price point and general versatility of Chromebooks may buck the trend.

‘For Students’

‘For Get Up and Go Built In’

‘For Never Losing a Paper’

  • Frederic MANSON

    Not as classy than the Apple ads but much more entertaining!! Chromebook rocks!!!

  • It’s not even August yet! How can they advertise back-to-school???????? We’ve got two months yet!!

    • Frederic MANSON

      Poor, poor, poor student/teacher (choose your option)!!!!!

    • Schools where I am start back on the 4th of August.

    • Skid Roe

      two months? Doesn’t school start after labour day? It’s only a week till August.

      • Ah, I see… When do schools break up in the US? Over here we go back in early September.

        • Skid Roe

          I don’t know where you are, but I’m in Canada, not the US. Here it starts just after labour day and finishes at the end of June. But it varies a little by province.

        • In the US schools usually start near the end of August and end around the end of May to early June.

  • Andrew Emerson

    Until google can somehow make chromebooks run blackboard then these will never be able to replace college students laptops.

    • Kenny Strawn

      My school’s Blackboard subset runs just fine on my C720… Don’t know what in the world makes yours different.

      • Andrew Emerson

        Online courses require you to be in message board that runs on java. Yes, most of blackboard works on mine but most is not good enough.

        • Kenny Strawn

          As long as you also have a smartphone capable of running the Blackboard mobile app (which both iPhones and Android devices make that cut), the discussion boards are also no problem…

          • Tony Ventriglia

            Not the point you shouldn’t need two devices two accomplish one task, not when a regular laptop can accomplish it with ease.

    • Kelly Rush

      They’re solving that problem by simply replacing Blackboard. ;)

    • LiamTHX

      Step 1. Erase Chrome OS
      Step 2. Install Edubuntu.
      Step 3. Tada! $200 laptop that can do things!
      Step 4. (optional) Install Chrome

  • Joseph Dickson

    Back to school sales may be down this year. But the newly released Chromebooks will make a killing.

  • Denis

    So, they put the good old samsung but not the HP 11 “Made with Google” … mmm

  • dochood

    As a geek (software engineer), I LOVE my Acer C720 Chromebook… but SHEESH!!! Do we need the stupid Microsoft-style dancing add campaigns?

  • HarryWarden

    Isn’t the Acer that retails for $199 the old model? If so, they shouldn’t be advertising an old model. You’d never see Apple advertising the first iPad Mini.