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UK Google Chromecast Sales Figures May Surprise You

Cheap media streamer sells more than 100k units in first two months of sale

chromecast-tileHow many Google Chromecasts have been sold in the UK?  The answer might surprise you. 

In just two months the device has sold more than 100,000 units in the UK, according to select industry experts speaking at MediaTel’s annual ‘Media Playground’ event held in London, UK earlier this week.

Costing just £30, the thumb-sized device allows users to ‘cast’ an array of web, music and video content from a desktop browser, tablet or smartphone to a TV screen with the linked device able to act as a remote control.

The dongle officially launched in the UK back in mid-March, so while its UK sales do pale in comparison to the one million plus devices Google says it has shipped inside the US (itself far less than the 20 million Apple TVs Tim Cook says his company has sold) it’s nevertheless a solid start.

Certainly solid enough to have the same media industry experts willing to call it a ‘strong threat’ to the established pay TV market in the UK.

‘Genuine Threat’

MobiTV’s Paul Scanlan, speaking at the event, stated:

“I think it can do more damage than good to the pay TV operators. To the existing incumbents I think Chromecast is a really strong threat.”

Nigel Walley, managing director at media strategy consultancy Decipher, is more optimistic. He expects pay TV operators, such as Sky, will “look at [Chromecast] and say ‘Terrific; let’s build casting capabilities into our new home app.”  The potential for them to exploit Chromecast technologies to further their businesses is there for the taking — providing they can adapt quickly enough to use it.

In addition to a burgeoning roster of indie apps the Chromecast already has several of the UK’s biggest media providers onboard. BBC iPlayer, BT Sport, and Netflix all offered native Cast support in their respective Android and iOS applications on launch day, with the BBC planning to add cast support to its web player in the near future. 

Big names or no, not everyone is convinced it poses a disruptive threat.

ITV’s controller of digital products, Jon Block, describes casting as “a niche activity” that is yet to chime with the mainstream public, and whose appear will remain ‘limited’ while apps like 4oD and ITV Player choose not to embrace it.

Whatever the experts might argue in favour of, the sales snippet alone is evidence that there is an appetite for easy-to-use, convenient second-screen mirroring of media content in the UK.

  • Tom King

    So how come Chromecast isn’t built in to the current generation of Google Nexus products and premium third party tablets and Chrome OS computers?

    • Mike

      The hardware is on the receiving device (typically, the TV), not the remote device.

      The remote device needs an app to cast, but why burden it with, say, Netflix, if you don’t subscribe? That would make no sense.

      We got our first chromecast from Amazon US, to add Netflix and GP Movies to our existing line-up, then bought #2 on UK launch day to add some smart services to our non-smart kitchen TV.

      Brilliant device. Discrete, effective, value-for-money. Love it.

  • Sam Osborne

    Love the Chromecast, so simple and easy. Shove Sky Go, ITV Player and 4OD on it and that’s me sorted.

  • Will S.

    Impressive figure. With a lot more marketing and better distribution, this thing could be big.

  • Boothy

    Thats where I got mine. Once they were available for the £30-£35 bracket, why wait…….

    • Why wait? So that there were big name launch partners on board, presumably. Launching without BBC iPlayer support would’ve dented its appeal to Joe Public.

  • Boothy

    I choose not to embrace ITV Player. Useless service.

  • Nezumi

    I’ve got one plugged into my bedroom TV. I use it to watch HD content from my Plex server. I control it from my Nexus 5. Awesome. The best £30.00 I spent in a *long* time.

  • kalo88

    I can stream just about every single show out there because you can cast a tab….. I can cast local video files with Video Streamer… Quite possibly the BEST £30 I ever spent!!

  • The Chrome Android

    Chromecast promo at Wuaki. Purchase online Game of Thrones Season 4 for £23.99 and get a FREE Chromecast. The £23.99 includes the p&p for the Chromecast. It’s a no brainer. UK only. Check details at I don’t know how long this offer is valid for, but it’s a good offer while it lasts.

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