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New Look ‘Incognito Mode’ Heading to Google Chrome

A refreshed version of the Chrome incognito mode landing page is being tested by Google developers. 

The landing page that greets private session users has changed little since Google launched Chrome back in 2008. But a refreshed new tab page – featured in the latest builds of Chromium, the open-source base upon which Google Chrome is built – has been redesigned with a cleaner, brighter look.

The New Look Incognito Page

Chief among the changes is a large header to inform that the user has ‘gone incognito’. This is backed up by a large ‘incognito man’ icon to the right of the text (modelled in the style of Android’s rumoured ‘moonshine’ icon theme). Given how synonymous the ‘spy’ iconography has become with private browsing, this is a smart move by Google.

incognito page

The Chrome Incognito Page current (top) and proposed (bottom)

The text description of the feature that appears in each new tab has also been tightened up. The final paragraph on extensions has been dropped entirely and the ‘learn more‘ link positioned higher in the copy.

Incognito Mode

Incognito mode allows users to browse the internet without having pages logged in ‘History’, cookies stored past quit or search terms remembered. Files downloaded during a session as well as any pages bookmarked will, however, be retained.

Chrome’s iOS and Android applications also include private browsing modes and are likely to receive this change as and when the desktop builds do.

Do you like the new incognito page or prefer the current version?