Following Microsoft, Mozilla and Dell, Amazon is the latest tech company to pitch a dongle-sized smart TV add-on at a dirt-cheap price.
The name alone has ensured that the 'Dell Cast' HDMI stick, released in the US this week, has gained more press pixels than it might otherwise have.
A photo of Mozilla's Firefox OS Google Chromecast rival has been leaked this week, while an early hands-on reveals support for Cast Ready apps like YouTube.